Tiger’s Tabloid Turmoil

Golf is what you would call a gentleman’s pursuit. The players have never really reached the levels of celebrity of premiership footballers and you would not expect to see pictures of them falling out of nightclubs. Their clean-cut image has allowed them to maintain a certain persona unlike any other in professional sport.

This was true until the early hours of November 27.

When the news broke of Tiger Woods’ car crash nobody could have expected the repercussions of it not only for him, but for his sport as well. Tiger’s image has been especially important to him since becoming the youngest ever winner of The Master in 1997.

This carefully crafted appearance combined with talent, resulted in him becoming the best paid man in sport with major sponsorship deals from Nike and Gillette. A man who on the face of it really did have everything, including a Swedish model for a wife.

Now after these revelations about his private life he may end up with nothing. Gillette have already said they are scaling back his involvement with the brand and his hiatus from golf may dent his chances of reaching Jack Nicklaus’s record of 18 major victories which the 33-year-old trails by just four.

Tiger’s status does belong to one of those who outgrew his sport. Like Ali or the Williams’ sisters Tiger had unintentionally become a statesman for the coloured community. However is it the tackiness of his departure that is likely to be the lasting legacy?He’s tried in the last two weeks to shield himself and his family from the looming catastrophe. In the days following the crash he pleaded for personal space with his family and even his “confession” was candid apologising for his ‘personal sins’ in a statement not lacking in poetic flair.

An injunction in the UK has also tried to halt his character erosion in Europe, although many have pointed out we are perfectly capable of logging-on to CNN who are not covered by the injunction.

Golfers have been especially quick to jump to the sporting defence of a modern legend. Peter Allis, Steve Stricker and rising star Anthony Kim all praised him as an ambassador of the sport and even more realise how damaging a permanent departure could be both in terms of the sport and financially.

But is it possible for this disgraced legend to tee-off again?

Premiership footballers Ashley Cole and David Beckham have made successful returns after similar disgraces, but the golfing fraternity are likely to be less forgiving. Footballers can have affairs with cocktail waitresses without really raising an eyebrow. In golf clubhouses across the world it is more likely to be rumour mongering behind the persons back.

You cannot deny his effect on a sport seen by many as stuffy and old fashioned and it would be impossible to calculate how many young people have taken up the sport because of Tiger’s influence. His caddy, Steve Williams, has said ‘everyone makes mistakes’, a sentiment many onlookers sympathise with and has been used by many over the years, including President Bill Clinton, to explain away infidelities.

The major change is likely to be the face of the sport. Tiger has not appeared in public since the accident demonstrating he is capable of living away from the limelight. But a return to golf cannot be shrouded in secrecy and a quick high profile return cannot be conducive to saving his marriage or his reputation.

Colin Rowe

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Tags: America, Media, Online, Sport, Tiger Woods

This entry was posted on Monday, December 14th, 2009 at 5:03 pm and is filed under Comment. You can follow any responses to this entry through the RSS 2.0 feed.